{"product_id":"primelle-soft-touch-zip-neck-maxi-dress","title":"Primelle - Soft-Touch Zip-Neck Maxi Dress","description":"\u003ch3 style=\"text-align: center; margin-bottom: 20px; text-transform: uppercase;\"\u003eEffortless Elegance, All-Day Comfort\u003c\/h3\u003e\n\u003cp\u003eMeet the easy, elevated piece your wardrobe has been waiting for. This longline zip‑neck dress skims the figure and falls gracefully to the ankle, offering a flattering, timeless silhouette. Crafted from a smooth, soft‑touch blend that feels gentle against the skin, it moves beautifully from morning errands to afternoon meet‑ups and evening unwinds. Available in a refined palette of colours and inclusive sizes 1XL–5XL, it’s the fuss‑free staple you’ll reach for on repeat.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin: 30px 0;\"\u003e\u003cimg src=\"https:\/\/img.staticdj.com\/a94d3c3caa94e556c36df602822ca6f7.jpeg\" style=\"max-width: 100%; height: auto; border-radius: 4px;\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center; font-weight: bold; margin-top: 20px;\"\u003eWhy You'll Love It:\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eAdjustable Zip Neckline\u003c\/strong\u003e – Refine your look in seconds, from a neat high neck to an easy V for effortless polish.\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eSoft‑Touch Comfort\u003c\/strong\u003e – Smooth, breathable and kind to skin for irritation‑free wear from desk to downtime.\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eFlattering Longline Fit\u003c\/strong\u003e – Ankle‑skimming design that elongates the frame and glides over the body with confidence.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center; margin: 30px 0;\"\u003e\u003cimg src=\"https:\/\/img.staticdj.com\/3125e949abf081b2a921b2a94dcb0085.jpeg\" style=\"max-width: 100%; height: auto; border-radius: 4px;\"\u003e\u003c\/div\u003e\n\u003cp\u003e✅ \u003cstrong\u003eVersatile Colour Palette\u003c\/strong\u003e – From classic black to fresh blue, light grey, rich claret, red and army green to suit every mood and moment.\u003c\/p\u003e\n\u003cp\u003e✅ \u003cstrong\u003eDress‑and‑Go Ease\u003c\/strong\u003e – Style with trainers for everyday or sandals for occasions; ideal for work, coffee dates, appointments and holidays. Machine‑washable for simple care.\u003c\/p\u003e\n\u003cp style=\"text-align: center; margin-top: 20px;\"\u003e\u003cstrong\u003eAdd to basket and step out feeling effortlessly put‑together, every day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; text-align: center;\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth style=\"border: 1px solid #ddd; padding: 12px;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"border: 1px solid #ddd; padding: 12px;\"\u003eBust (cm)\u003c\/th\u003e\n\u003cth style=\"border: 1px solid #ddd; padding: 12px;\"\u003eLength (cm)\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003eXL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e108\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e134\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e2XL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e114\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e135\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e3XL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e120\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e136\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e4XL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e126\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e137\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e5XL\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e132\u003c\/td\u003e\n\u003ctd style=\"border: 1px solid #ddd; padding: 12px;\"\u003e138\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"MelbourneLabel","offers":[{"title":"Black \/ XL","offer_id":49112531140833,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 2XL","offer_id":49112531173601,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 3XL","offer_id":49112531206369,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 4XL","offer_id":49112531239137,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Black \/ 5XL","offer_id":49112531271905,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Red \/ XL","offer_id":49112531304673,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 2XL","offer_id":49112531337441,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 3XL","offer_id":49112531370209,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 4XL","offer_id":49112531402977,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Red \/ 5XL","offer_id":49112531435745,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Claret \/ XL","offer_id":49112531468513,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Claret \/ 2XL","offer_id":49112531501281,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Claret \/ 3XL","offer_id":49112531534049,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Claret \/ 4XL","offer_id":49112531566817,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Claret \/ 5XL","offer_id":49112531599585,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Light Grey \/ XL","offer_id":49112531632353,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Light Grey \/ 2XL","offer_id":49112531665121,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Light Grey \/ 3XL","offer_id":49112531697889,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Light Grey \/ 4XL","offer_id":49112531730657,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Light Grey \/ 5XL","offer_id":49112531763425,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ XL","offer_id":49112531796193,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ 2XL","offer_id":49112531828961,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ 3XL","offer_id":49112531861729,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ 4XL","offer_id":49112531894497,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Blue \/ 5XL","offer_id":49112531927265,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Army Green \/ XL","offer_id":49112531960033,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Army Green \/ 2XL","offer_id":49112531992801,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Army Green \/ 3XL","offer_id":49112532025569,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Army Green \/ 4XL","offer_id":49112532058337,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Army Green \/ 5XL","offer_id":49112532091105,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0843\/4204\/6945\/files\/6134ee930b067a289267786e625bf6f7.webp?v=1789309734","url":"https:\/\/melbournelabel.com\/products\/primelle-soft-touch-zip-neck-maxi-dress","provider":"MelbourneLabel","version":"1.0","type":"link"}